Tuesday, April 22, 2014

Peer-to-Peer Fundraising Study

by Blackbaud

Blackbaud has released its 2013 Peer-to-Peer Fundraising Study that explores giving trends across 39 organizations and 44,000 events from 2011 to 2013 that raised more than $1 billion online, in total. The study addresses four categories – Cycle, Endurance, 5K and Walk.
Key Findings:
- Endurance events generate the most revenue; 5K events generate the least
- Cycle events get the most participants in online fundraising
- The percentage of people raising money has remained flat across all four event types, but donors gave more each year
- The average online gift for Endurance events was the highest at $80.05; the lowest was 5K events at $54.96.
- Returning participants significantly outperform new participants across all events when it comes to fundraising.

To view the study in its entirety, please visit: www.blackbaud.com/fundraising-study.

1 comment:

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