Friend-to-Friend Fundraising Works-Why Aren't You Doing it?

(Andrea Berry - Idealware)

I'm a pretty passionate advocate of nonprofits trying Friend-to-Friend or Social Fundraising techniques for their organizations. Having come out of the health fundraising world, I've seen the power of having supporters fundraising on your behalf. Mobilizing an army of passionate advocates for your organization can tap into thousands of dollars in unseen funds and link your organization to hundreds--if not thousands--of new supporters. But why hasn't it caught on?


A Few Good Tools for Friend-to-Friend Fundraising
By Andrea Berry and Stella Hernandez, July, 2011