Stories are powerful tools for nonprofit communicators. That said, a story will fall flat if it is not written or presented well.
1.Identify the good story. Not every event at your nonprofit is a story.
3.Don't try to get fancy with your writing. Use clear, straightforward language, and tell your story in a logical sequence.
4.Find great anecdotes to illustrate your story.
5.Ask detailed questions in your interview.
6.Don't take a "kitchen sink" approach.
7.Tell your readers why they should care.
8.Answer the question: Why now? Give your story a sense of urgency and make it timely.
9.Make your story part of a larger picture.
10.Proofread and fact check. Better yet, have someone else proofread it.