Tuesday, October 2, 2012
7 Board Activities Can Help Charities Bring In More Money
By Holly Hall
Charities are more likely to meet fundraising success when their boards pursue at least seven types of fundraising activities, such as holding events and seeking gifts from friends, according to a new study - conducted by the Nonprofit Research Collaborative. Some interesting insights:
* Organizations with budgets under $3-million were more likely to succeed when their boards helped in a wide range of solicitations.
* For charities with budgets of $3-million to $10-million, the number of fundraising activities pursued by trustees didn’t matter as much. But those who met their fundraising goals were most likely to be successful when their trustees asked others to give, allowed their names to be used in solicitations, or rated potential donors on their ability to give.
* Among charities with budgets of $10-million or more, getting the board personally involved in reaching out to other supporters increased the chances of fundraising success.
Read the article and access the study: Special Report – Engaging Board Members in Fund Raising.