We all struggle to get our organizations noticed. Here are some tips from NYC PR pro, Sharon Fenster
A public-relations executive's greatest challenge is to help her organization stand out from the crowd, to get the editor's attention, to keep it and to translate it into ink. Believe it or not, if you follow a few simple strategies you are almost guaranteed success:
· Create a seasonal tie-in - Build around an annual event or related recognition like National Alcohol Awareness Month or.
· Select a spokesperson for your organization
· Locate a third-party source from a related organization - someone who also has expertise in the subject.
· Package your story. Make the reporter's job easy by providing an objective story line. Write a backgrounder that explains how to recognize the symptoms. Then provide your survival tips with quotes from your expert and your third-party source.
· Craft a fact sheet that can be used as a sidebar.
· Before you dial the editor's number, develop a compelling phone script.
· Use current events
· Conduct a survey - if possible, provide a case study or two that underscores the credibility of your findings.
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