One of the few things I remember from my short high school basketball career 35(choke) years ago was how easily distracted we were from our game plans and how often the coach had to steer us back to “The Basics”. I came across this article and was reminded of how quickly we can be sidetracked into thinking that fundraising is about us and not the donor – whether in person or on-line.
Jeff’s four principles for on-line newsletters can apply in other mediums as well:
1) It’s about your donor
2) You need your donor
3) Use the power of story
4) Use headlines that keep readers reading
See the article - Four Principles for Making Your Newsletter a Powerful Fundraising -
By Jeff Brooks: Nov 29, 2007